The History and Evolution of Arrows in Graffiti Art

One of the most important design elements in graffiti art is the arrow. Arrows express movement and energy. In her groundbreaking book “Tag Town”, Martha Cooper photographed vintage graffiti tags in her Washington Heights neighborhood, still visible from the early 1970′s to 1980′s (tags are those hard to read scribbles you see on mailboxes and other surfaces around most cities). Many of these tags contained arrows, as well as stars, hearts, numbers, and crowns. From studying the images of these early tags, we were able to determine that the complex variations of arrows we see in today’s advanced Wildstyle graffiti letterforms originated from simple graffiti tags.

An arrow is an internationally understood symbol that is used on signs to simply indicate direction, as in “Entrance” or “Exit”. In graffiti art, however, an arrow is a powerful, visual tool that is often combined with letters to give them motion and dynamism. An arrow guides the eyes of the viewer in a specific direction. An arrow can project out from any side of a letter, weaving in and out, backwards and forwards, and around in circles, across a two-dimensional surface, creating depth and rhythm. Graffiti artist Ezo says that every graffiti writer has his or her own arrow and it’s true: the variations and design possibilities of an arrow are endless. An arrow can be drawn in all shapes and sizes; thick and chunky or long and spindly, pointy or squared, single or with multiple ends. An arrow can organically follow the flow and direction of a letter, like a vine. Or it can blast off of the side from which it protrudes, like a missile, as in the artwork of “The Rammelzee”, known as Gothic Futurism.

So, early graffiti writers incorporated simple arrows and other basic design elements into their tags to make them stand out and grab attention. From that simple beginning, the arrow has evolved into a multi-faceted, complex and autonomous art object of its own. One New York artist and graffiti writer, Mare 139, actually creates beautiful, 3-dimensional sheet-metal sculptures that contain only arrows, with light and space as parts of his designs. We think arrows are a fascinating and diverse element of graffiti letterforms, providing artists and students with continuous possibilities for innovation and style. We totally love arrows.

Music As a Form of Entertainment

Music like any other form of art is a great form of entertainment for you. Your blues, emo, indie, folk or music videos are a great source of fun for you and your loved ones. Whether it’s an African village enjoying the live beats of the drum or a club in the middle of New York, the effect is the same. The music does it all for them.

You can enjoy a great time with music as a form of fun by dancing. Simply get up and take to the floor. When listening to your blues, emo or folk songs there is no better way for you to express your feeling that shaking what you’ve got. Just let your hair down for a moment and let the music take you. You are sure to enjoy it every time you get on the floor. Music causes you to just want to move. It stirs within you slowly until you can’t hold still no more.

You can also enjoy music by simply watching the artists do what they love. You enjoy musicals and operas this way. The music just causes you to sit still and enjoy. The moment is like an experience out of this world. For a moment you forget about everything else. You focus on the music. The indie, folk or alternative songs capture your consciousness. It’s like a musical trance. You feel it in your inner most being. That’s how music entertains you.

Even without having to go out for that opera or musical, you know that music will still entertain you wherever you are. You can have a great time just sitting and listening to your best emo or indie CD right in your living room. Call your friends to enjoy the moment with you. It lightens the mood and makes you all laugh without a care in the world. It’s even okay if you choose to dance right in the middle of your living room. The music transforms an uneventful and boring evening into one you are sure not to forget.

Music entertains you quite well in clubs and discos. If going out is your cup of tea, you know how much fun this is. When the music is playing out loud and the lighting adds to the effect you can’t help but enjoy. Everything goes here. While sipping on your favorite drink and whispering at your friend’s ear, you know that you don’t want the evening to end. The indie, folk, alternative or emo songs played for you make the atmosphere just as you want it to be. At this point, you unleash your vivacious side and you can confidently ask that guy, “want to dance?” This is because you’re really entertained.

Music as a form of entertainment is evident in celebrations and special occasions. You know how without the folk, emo or indie music at your best friend’s graduation you would have had a drab time. You can swear that the only reason you stayed was because of the music.

What’s the Difference Between 2D and 3D Anyway?

Isn’t it obvious? Well, apparently not quite, when you consider how many people are still struggling with this topic!

The first concept you must grasp is that 3D means 3 dimensional and 2D means 2 dimensional. Now before you think I’m stating the obvious, let me go on to say that the 3D and 2D in animation refer to the dimension in which the animation was created. Ahhhh. The plot thickens eh?

For 2D animation, everything happens on a 2 dimensional platform. Pictures are flat, without depth and offer only one perspective. Objects and characters are usually drawn without the subtle soft shadows we see in real life and colours have few varying shades. In 3D animation, everything happens on a 3 dimensional platform. Pictures have depth and offer multiple perspectives just like in real life and have soft subtle shadows casted on the objects and characters within.

In 2D, characters look cartoonish and unrealistic. In 3D, characters can look cartoonish but realistic at the same time.

Another way to think of this is to think in terms of a painting and a sculpture. 2D is a painting, and 3D is a sculpture. 3D introduces “depth perspective,” so we not only see a rectangle (2D) but a CUBE (3D). You may also want to think of it like being the difference between a photograph of a glass of water (2D) and being able to reach out and actually pick up the glass of water (3D).

Typically, 2D involves “drawing,” or movement on, say, a flat surface (sketch pad, etc.) or in the vertical and horizontal planes. 3D involves “modeling,” i.e., creating objects in 3-dimensions using a computer software, residing in an expansive virtual environment, complete with lights, reflections, other objects, shadows, etc.

You could start training yourself by comparing a cartoon like Bugs Bunny, Aladdin, Lion King (2D) to “Toy Story 1,2 & 3, “Finding Nemo” and “Incredibles” (3D). If you have not watched any of these great cartoons, you should grab one right away or be branded a Neanderthal forever!

How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup